Question 1

Which AR platforms and tools does MAD Influence develop for?

Accepted Answer

We develop for all major AR platforms: Instagram and Facebook via Meta Spark AR, Snapchat via Lens Studio, WebAR (accessible via any mobile browser without an app download), and Unity for more complex immersive experiences. Platform selection depends on where your audience is most active and the complexity of the experience. Instagram AR filters offer the broadest reach for most consumer brands, while WebAR is ideal for e-commerce try-on experiences linked from product pages.

Question 2

How long does it take to develop an AR filter or immersive experience?

Accepted Answer

A standard Instagram AR filter takes 3–4 weeks from concept to approval and launch, covering design, build, testing, and Meta's review process. More complex experiences — virtual try-ons, gamified AR activations, or WebAR campaigns — typically take 6–10 weeks depending on scope. We always build in a buffer for platform review times, which can be unpredictable. We recommend briefing us at least 8 weeks before your campaign launch date.

Question 3

Do users need to download an app to experience AR content?

Accepted Answer

It depends on the platform. Instagram and Snapchat AR filters work within apps most users already have installed, making adoption frictionless for existing platform users. WebAR experiences require only a mobile browser — no download at all — and are ideal for linking from ads, QR codes on packaging, or product pages. For deeper experiences requiring Unity, an app download may be necessary, but we design the UX to make this as seamless as possible.

Question 4

How do you amplify an AR experience to reach a wider audience?

Accepted Answer

A great AR experience needs a distribution strategy as much as great development. Our standard amplification approach involves: seeding the filter with our influencer network to generate organic usage, running paid social campaigns promoting the AR experience, embedding WebAR links in performance ads and email campaigns, and creating challenge-style campaigns that incentivise users to share their AR content. This combination has driven up to 50M interactions on individual AR launches.

Question 5

Can AR experiences be integrated with e-commerce for product try-ons?

Accepted Answer

Yes — virtual try-on is one of the strongest AR use cases for driving e-commerce conversions. We build try-on experiences for fashion, accessories, cosmetics, and home decor that allow users to visualise products on themselves or in their space before purchasing. Try-on experiences can be embedded directly on product pages via WebAR, linked from Instagram shopping posts, or incorporated into Snapchat's shopping features. Brands using try-on AR typically see a 30–40% reduction in return rates.

Question 6

What is the typical investment for an AR campaign?

Accepted Answer

AR filter development starts from approximately ₹3–5 lakh for a standard Instagram filter, rising to ₹15–30 lakh for complex interactive experiences or WebAR builds. Gamified activations and VR environments sit at the higher end of the range. These are one-time production costs — once built, the experience can run indefinitely without additional development spend. We always provide detailed project scoping before any commitment so you understand exactly what you're investing in.

AR/VR Innovations