Question 1

What makes MAD Influence's influencer network different from other agencies?

Accepted Answer

Our network of 100,000+ vetted creators spans every platform, niche, language, and tier — from Bollywood-level mega influencers to nano creators in Tier-2 and Tier-3 Indian cities. Critically, every creator in our network has been vetted for audience authenticity, engagement quality, and brand-safety track record. Because we run 12–14 campaigns per day, we have real-time performance data on creators that no database-only approach can match.

Question 2

How do you vet influencers to protect brand safety?

Accepted Answer

Every creator in our network goes through a multi-point audit: follower authenticity checks, engagement rate analysis, content history review, and sentiment scanning. We also monitor creators actively throughout campaigns and have a rapid escalation process if any brand-safety issues arise mid-campaign. Our contracts include content approval rights, so you review posts before they go live.

Question 3

Which platforms does MAD Influence run influencer campaigns on?

Accepted Answer

We run campaigns across Instagram, YouTube, TikTok, X (Twitter), Snapchat, LinkedIn, and emerging Indian platforms. Platform selection is always driven by where your target audience is most engaged, not convenience. For most consumer brands in India, Instagram Reels and YouTube remain the highest-ROI platforms, while LinkedIn is ideal for B2B and professional-services brands.

Question 4

How is influencer campaign performance measured?

Accepted Answer

We track a full suite of metrics aligned to your campaign objectives: reach, impressions, views, engagement rate, click-through rate, conversions, and earned media value. For performance-driven campaigns, we set up trackable links, promo codes, and pixel integrations so every rupee is accounted for. Post-campaign, you receive a detailed report with executive summary, creator-level breakdowns, and learnings for future campaigns.

Question 5

Can MAD Influence run campaigns in regional Indian languages?

Accepted Answer

Yes — regional language campaigns are a core strength. Our network includes thousands of creators producing content in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, and Punjabi. Regional campaigns consistently outperform pan-India ones for audience trust and conversion when the target market is specific to a state or language group. We brief creators in the relevant language and review content for cultural nuance.

Question 6

What is the minimum budget to start an influencer marketing campaign?

Accepted Answer

There is no hard minimum, but campaigns with budgets under ₹3–5 lakh are typically best served by a focused micro- or nano-creator strategy. For a meaningful multi-platform campaign with measurable results, most brands allocate ₹10–25 lakh per campaign. We work across all budget sizes and will always recommend the approach that maximises your return, even if that means starting smaller and scaling once ROI is proven.

Influencer Marketing