Question 1

Which platforms does MAD Influence buy media on?

Accepted Answer

We buy and manage media across Meta (Facebook and Instagram), Google (Search, Display, YouTube), TikTok, Snapchat, LinkedIn, programmatic display and video networks, and native advertising platforms. Platform selection is always driven by your campaign objectives and where your target audience is most active. We create unified cross-platform strategies rather than siloed channel plans, ensuring budget flows to the highest-performing placements in real time.

Question 2

What gives MAD Influence a targeting advantage over traditional media agencies?

Accepted Answer

Our creator network of 100,000+ influencers reaches 500M+ followers across India, UAE, and globally. This gives us real audience behaviour data — what content people engage with, when they're online, what motivates purchase decisions — that traditional media agencies simply don't have. We use these insights to build custom audiences and lookalikes that regularly outperform platform-native targeting by 30–40% on cost-per-acquisition metrics.

Question 3

What is the minimum media budget MAD Influence works with?

Accepted Answer

We work with monthly media budgets from ₹5 lakh upwards. Below that threshold, the cost of setup, optimisation, and reporting makes the economics unfavourable. Most clients see the strongest returns at ₹20 lakh+ per month, where there is sufficient budget to run meaningful A/B tests across creatives and audiences. We're transparent about the budget levels at which different strategies make sense and will never recommend overspending for its own sake.

Question 4

How is media campaign performance measured and reported?

Accepted Answer

You receive a real-time dashboard showing spend, reach, impressions, click-through rates, conversions, and ROAS updated daily. Monthly reports provide executive summaries with trend analysis, audience insights, creative performance breakdowns, and forward recommendations. We use multi-touch attribution modelling to give credit accurately across the full consumer journey, not just the last click — so you understand the true contribution of each channel.

Question 5

Can media buying be run alongside an influencer campaign?

Accepted Answer

Absolutely — and the combination delivers significantly stronger results than either approach alone. We routinely run creator content through paid amplification (creator whitelisting and dark posting), which lets brand-side paid targeting combine with the creator's authentic voice. This approach regularly delivers 2–3x better performance than boosting brand-owned content, because audiences respond better to content from a creator they follow than to direct brand advertising.

Question 6

How does MAD Influence ensure budget is not wasted on ineffective placements?

Accepted Answer

We implement automated bid rules, frequency caps, placement exclusions, and real-time budget pacing from day one. Our team reviews campaign performance daily and reallocates budget away from underperforming ad sets within 24–48 hours of detecting a decline in efficiency. We also conduct weekly creative refresh cycles, because ad fatigue is one of the most common causes of rising CPAs — keeping creative fresh is as important as targeting precision.

Media Buying & Distribution