Social Media Management
Building brand presence across platforms.
We manage your brand's social media presence end-to-end — from content calendars and community management to growth strategy and analytics. Our team becomes an extension of yours, ensuring every post, reply, and story builds toward your brand vision.
Overview
Social media isn't a channel — it's where your brand lives and breathes in real time. Mad Influence's Social Media Management division provides full-service social media operations for brands that want to show up consistently, authentically, and strategically across every platform. We handle content planning, creation, scheduling, community management, reputation monitoring, and growth hacking — so your team can focus on running the business. Our social strategists stay on top of algorithm changes, platform updates, and cultural trends to keep your brand relevant. From Instagram and LinkedIn to X and YouTube, we turn social profiles into powerful brand-building engines that drive real business outcomes.
Capabilities
What We Deliver
- Social media strategy & calendar planning
- Content creation & curation
- Community management & engagement
- Social listening & reputation monitoring
- Growth hacking & follower acquisition
- Monthly analytics & reporting
How It Works
Our Process
- Audit & Strategy — We audit your existing social presence, competitor landscape, and audience behavior to build a tailored social strategy.
- Content & Calendar — Our team creates monthly content calendars with platform-native posts, stories, and reels aligned to your brand voice.
- Publish & Engage — We handle daily publishing, community management, DM responses, and proactive engagement to grow your audience.
- Analyze & Grow — Monthly reporting with insights on performance, audience growth, and recommendations for continuous improvement.
Impact
Results That Speak
FAQ
Common Questions
Which social media platforms does MAD Influence manage?
We manage Instagram, Facebook, YouTube, LinkedIn, X (Twitter), Pinterest, Snapchat, and emerging platforms relevant to your audience. For most consumer brands, we recommend a focused 2–3 platform strategy rather than spreading thinly across everything. Platform selection is driven by where your target audience is most engaged and where your content type performs best. We'll recommend the optimal platform mix during the initial strategy session.
How does MAD Influence handle social media crises or negative comments?
We have a documented crisis response framework for every client account. For routine negative comments, our community managers respond within 2 hours during business hours and 4 hours outside them, following tone guidelines you've approved. For escalating situations, we have an emergency escalation process to brief senior leadership immediately. We also conduct proactive reputation monitoring so emerging issues are identified and addressed before they escalate.
What is included in a monthly social media management package?
A standard monthly package includes: social media strategy and content calendar, platform-native content creation (copy, graphics, videos), scheduling and publishing across agreed platforms, daily community management and engagement, social listening and mention monitoring, monthly performance report with insights and recommendations, and a monthly review call. Packages are customised based on platform count, posting frequency, and content complexity.
How many posts per week does MAD Influence create?
Posting frequency is tailored to each platform and your content budget. As a benchmark, Instagram benefits from 4–5 posts per week plus daily Stories, while LinkedIn performs best at 3–4 posts per week. Twitter/X is higher frequency at 1–2 posts daily. We recommend quality over quantity — a well-crafted post that resonates consistently outperforms daily filler content. We'll propose a realistic posting cadence in the strategy phase.
Do we retain creative approval over all content before it's published?
Yes — every piece of content goes through a client approval workflow before it's scheduled. We share the monthly content calendar 2 weeks in advance for review, and all individual posts requiring approval are submitted at least 48 hours before their planned publish time. You can request changes or rejections at any stage. For high-volume accounts, we can streamline the process with approved creative templates that only require content-level sign-off.
How is social media performance measured and reported?
Monthly reports cover: follower growth, reach and impressions, engagement rate by post and platform, top-performing content breakdown, community response metrics, and audience demographic shifts. We benchmark performance against industry averages and your own historical data to give context to the numbers. We also include qualitative observations — cultural shifts, audience sentiment changes, and competitor activity — that numbers alone don't capture.