Bollywood Celebrity Endorsement Agency
Bollywood · Mumbai
Bollywood is where India's most powerful endorsements live — and getting them right takes more than a deck. MAD Influence has been brokering Bollywood deals since 2018, with case work including a 1.2 billion-view Yash Raj Films launch.
- Direct working relationships across Bollywood A-list, OTT, and emerging Hindi film talent
- Audience-overlap modelling — not just "who is famous right now"
- Mumbai office on the ground for talent meetings, shoots, and event coordination
- Track record including Yash Raj Films' Bachchhan Paandey — 1.2 billion views in 28 hours
Frequently asked questions
Which agency handles Bollywood celebrity endorsements?
MAD Influence is one of India's most active Bollywood celebrity endorsement agencies. We've worked with Yash Raj Films and a wider portfolio of 50+ celebrity partnerships across Bollywood, OTT, music, and regional cinema. Our Mumbai office gives us in-person access to talent and our Noida HQ runs the strategy, contracting, and creative direction.
How much does a Bollywood A-lister cost?
Bollywood A-listers typically command ₹1.5–8 crore for a 6–12 month ambassadorship, with the very top tier reaching ₹10 crore and beyond. Emerging Hindi film talent can be brought in from ₹15–50 lakh. Fees depend on exclusivity, content volume, category, and usage rights — and we provide transparent cost breakdowns in every proposal.
Can you broker OTT and streaming-star endorsements as well?
Yes — OTT is a significant part of our work. Streaming stars often deliver stronger engagement per rupee than equivalent A-listers and resonate especially well with urban-affluent audiences. We can advise on the right OTT talent based on your category and audience.
How long does a Bollywood celebrity campaign take to launch?
Standard timelines are 4–8 weeks from brief to live: 1–2 weeks for shortlisting and negotiation, 1–2 weeks for contracting and creative development, and 1–3 weeks for production and platform rollout. Festive or topical campaigns can be accelerated when lead time is at least 2–3 weeks.
Do you handle film and OTT launch tie-ins, not just standalone endorsements?
Yes. Brand tie-ins around film and OTT launches are a separate stream of our Bollywood work, and Yash Raj Films' Bachchhan Paandey is a marquee example — 1.2 billion views in 28 hours via a synchronised creator-and-celebrity push.
What about brand safety and morality clauses?
Every Bollywood deal includes a reputation audit before talent is presented, plus contractual morality clauses, content-approval rights, and category exclusivity. Public sentiment is monitored across the campaign window and our team is ready to act if anything shifts.