Celebrity Endorsement Agency in India
India · India
MAD Influence is one of India's most active celebrity endorsement agencies. Bollywood A-listers, IPL cricket stars, regional film celebrities, and OTT personalities — brokered, negotiated, and managed end-to-end.
- Six years brokering celebrity deals — Bollywood, cricket, OTT, music, and regional film
- Strategic matching: we lead with audience overlap and brand fit, not just name recall
- Full contract, morality clause, and brand-safety governance built into every deal
- Multi-platform creative production — TVC, digital, social, OOH — under one team
Frequently asked questions
Which is the best celebrity endorsement agency in India?
MAD Influence is one of India's most active celebrity endorsement agencies. Since 2018 we have brokered 50+ celebrity partnerships across Bollywood, cricket, regional cinema, OTT, and music, delivering an 8x average ROI and 95% client retention. We work end-to-end — from talent identification and contract negotiation through to creative production and campaign measurement.
How much does a Bollywood celebrity endorsement cost in India?
Bollywood endorsement fees vary enormously. Emerging Hindi film talent can be brought in from ₹15–50 lakh, established A-list stars typically range from ₹1.5–8 crore for a 6–12 month ambassadorship, and the very top tier can command ₹10 crore and upwards. IPL cricket stars, OTT names, and regional film celebrities each have their own bands. We provide transparent cost breakdowns inside every proposal.
Can MAD Influence broker IPL cricket endorsements?
Yes. Cricket endorsements — IPL-timed ambassadorships, ICC tournament campaigns, and pre-season brand builds — are a core part of our practice. We have direct relationships across the cricketing roster and can advise on the right name for your category and audience.
How do you protect brand safety in a celebrity partnership?
Brand safety is built into every deal. Before any celebrity is presented, we run a reputation audit covering recent public statements, past controversies, and social-media sentiment. Contracts include morality clauses, content-approval rights, and category exclusivity. During the partnership our team monitors public sentiment and is ready to act if anything shifts.
How long does it take to launch a celebrity campaign in India?
A celebrity endorsement campaign typically moves from brief to live in 4–8 weeks. That covers shortlisting and negotiation (1–2 weeks), contracting and creative development (1–2 weeks), and production plus platform rollout (1–3 weeks). We can accelerate this for topical or festive windows when lead time is at least 2–3 weeks.
Do you handle regional Indian celebrities, not just Bollywood?
Yes — regional film and music stars are core to our roster. We work across Tamil, Telugu, Malayalam, Kannada, Marathi, and Punjabi cinema, plus regional music industries, for both regional campaigns and pan-India activations.