Bachchhan Paandey — Viral Launch

1.2 billion views in 28 hours

Yash Raj Films / Akshay Kumar · Entertainment · 2022

India's most audacious Bollywood promotional campaign. We staged a fictional 'kidnapping' of 12 top Moj creators, each releasing cryptic content that fans tried to decode. The revelation — orchestrated by the film's lead villain — was unveiled in a single synchronized moment across all 12 accounts.