Hyundai Test Driven By 100 — Coast to Crown EV Expedition

526M+ views, 100 creators, 15,000+ km in a single CRETA Electric

Hyundai Motor India (with Innocean India) · Automotive · 2025

A first-of-its-kind mobility campaign that turned the Hyundai CRETA Electric into the protagonist of a 108-day, coast-to-crown Indian road trip. One car. 100 creators. 10 states, 26 cities, 200+ destinations — relay-driven from Chennai all the way to Kanyakumari and up to Kashmir. The expedition blended storytelling, mobility, and digital innovation to prove the CRETA Electric is the EV India has been waiting for.