Netflix India — Originals Launch
Creating cultural conversation around original content
Netflix India · Streaming / Entertainment · 2021–2023
A series of influencer-driven launch campaigns for Netflix India Originals, each designed to spark genuine conversation rather than promotional noise. Creator-led reactions, early access previews, and real-time live events drove massive opening weekend viewership.
The Challenge
Stand out in a crowded streaming launch landscape where audience attention is scarce.
Our Strategy
Creator-first preview strategy — genuine reactions, real-time engagement, and community-building before and after premiere.
Key Results
- 200M+ — Campaign Impressions
- 80+ — Creators per Campaign
- Top 3 — Trending on Launch Day
- 6 — Originals Launched