Panasonic 7-in-1 Smart AC — Tech Creator Push

16.77M+ views repositioning an AC as an AI smart home device

Panasonic · Consumer Electronics · 2025

Panasonic needed to shift perception of their 7-in-1 Convertible Smart AC from a conventional appliance to a genuine AI-powered smart home companion. We partnered with 11 of India's top tech YouTubers and gave them the product to use authentically for two months — no scripts, no staged demos. Each creator documented their real experience across long-form reviews and YouTube Shorts, letting product performance speak for itself in the voices audiences already trusted.