Mamaearth Creator Ecosystem
Authentic scale for India's fastest-growing D2C brand
Mamaearth · Consumer Goods · Ongoing
A long-term creator partnership strategy that replaced one-off transactional posts with genuine brand advocacy. We built a curated network of creators who became true Mamaearth ambassadors — driving measurable conversion at every funnel stage.
The Challenge
Move beyond vanity metrics and build an influencer program with real commercial impact.
Our Strategy
Micro-influencer ecosystem approach combined with data-driven creator selection and multi-touchpoint campaign architecture.
Key Results
- 500+ — Active Ambassadors
- 3.2x — ROAS Achieved
- 100M+ — Monthly Impressions
- 12 — Campaigns per Day